Save The Date – Spring 2019 – Chicago
When: April 30 – May 1, 2019
Where: Chicago, Westin River North
REGISTER NOW: Call 920.268.1220 or email Angela email@example.com
From Fighting Fires to Fire Insurance:
Transforming to a Subscription-Based Business Model
The barber, blacksmith, butcher, baker, and candlestick maker used to have an intimate knowledge their customers. This tacit knowledge got lost in the Industrial Revolution. It is now coming back.
The barber, blacksmith, butcher, baker, and candlestick maker used to have an intimate knowledge their customers. This tacit knowledge got lost in the Industrial Revolution. It is now coming back. The world is moving from products and services to subscriptions, favoring access and transformations over ownership and deliverables. Customization, not standardization, constant improvement and innovation, not planned obsolescence. McKinsey reports that the subscription ecommerce market has grown by more than 100% per year for past five years. Further, subscription-based companies are growing eight times faster than the S&P 500 Index (17.6% vs. 2.2%), and five times faster than US retail sales (17.6% vs. 3.6%).
The advantages to a subscription model are many, including: Predictable revenue; not selling services, but creating annuities with a lifetime value that far exceeds whatever you paid to acquire them; collective knowledge of your customers, which is a competitive advantage that cannot be duplicated; one-to-one marketing; not pricing a product or service, but rather customer transformation and peace of mind; you can predict demand and plan capacity more effectively; and it breaks down silos and creates a true “one-firm” model.
- Identify strategies utilized by businesses that have made the transition to a subscription-based model
- An in-depth exploration of the nine types of subscription business models
- The psychology of selling subscriptions
- How to develop new metrics and accounting information to represent the economics of a subscription business
- The three types of adoption approaches to creating a subscriber base
- Five approaches to value nurturing—that is, what happens after the sale to help customers achieve success and realize value
- Ten best practices to reduce churn (i.e., losing subscribers)
- Essential growth strategies to deploy
Tuesday- 1-5pm Conference, Group Dinner
Wednesday- Conference 8am – 4pm
Call Angela for Annual Member Pricing
- ITA Member $750
- Non- Member $1500 per person
- First Time Trial Pricing $1000 per person
Register: Call 920.268.1220 or email Angela firstname.lastname@example.org